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Sep 25, 2023

11 Best Eyeliners at Target 2022 You Can Buy at Target for Endless Looks: L.A. Girl, Pixi, Juvia's Place

By Lauren Dana Ellman All products featured on Allure are independently selected

By Lauren Dana Ellman

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

If you love eye makeup, you know the struggle is all too real when it comes to finding the perfect eyeliner. Of course, this all depends on the specific eyeliner look you're going for (be it a stiletto-sharp cat-eyes, bold wings, playful designs, ultra-fine flicks, or something else entirely). Fortunately, however, you need not spend a small fortune on eye makeup. Instead, head straight to Target and take your pick from an array of wallet-friendly finds.

When shopping for the best eyeliner at Target, you'll also want to consider what formula works best. For example, if you live in a warm climate — or have oily lids — consider a waterproof eyeliner, which is specially formulated to withstand water, sweat, and heat. Or, if you have a big event coming up (say, a wedding), consider an eyeliner with a long-lasting formula so that you need as many touch-ups (if any at all!).

Additionally, keep in mind that the best eyeliners at Target are available across a wide range of shades, such as matte blacks, sleek metallics, pretty pastels, and more. Still feeling overwhelmed? Let us help you narrow down your options: From inky, long-lasting liquids to smooth pencils and smudge-resistant gels, we've rounded up all of our favorite eyeliners you can buy at Target — including a handful of Best of Beauty and Readers' Choice Award winners.

The CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner recently snapped up a 2022 Best of Beauty Award. The editor-approved pick features a flexible, fine-point tip, making it easy (yes, really) to trace your entire lashline in one go without tugging or pulling. It's also ideal for drawing precise lines, strokes, and wings.

As you can guess from its name, the Pixi by Petra's Endless Silky Waterproof Pencil Eyeliner features a velvety formula — which also happens to be waterproof and hypoallergenic — that offers impressive color payoff. Shoppers can choose from 10 shimmery hues, including Very Berry, Brightening Lilac, Bronze Beam, and Pure24K (shown above), all of which add a fun pop of color around the eyes. When the tip becomes dull, simply sharpen it with a standard pencil sharpener.

Define your eyes with ease using the L'Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner, which offers a felt-tip applicator for drawing sharp strokes and ultra-fine lines. Its smudge-resistant formula is also available in five shades (black, brown, green, blue, and gray) and has a 30-hour wear time.

For a fun pop of color, reach for L.A. Girl's Shockwave Eyeliner. Available in neon and metallic finishes in striking shades like Vivid (a vibrant purple), Snowflake (a sparkly white), and Fresh (a bright turquoise), the liner offers a 16-hour wear time. Its water-resistant formula glides onto the eyes effortlessly sans tugging, and the pencil itself can be sharpened with any standard sharpener.

Stila's Stay All Day Matte Waterproof Liquid Eyeliner is beloved for its inky, jet-black hue, sleek matte finish, and long-lasting and fast-drying formula that glides on smoothly without smudging or transferring (no raccoon eyes to be had). This 2022 Best of Beauty Award winner is also a favorite of Allure news editor Nicola Dall'Asen, who previously described this waterproof liner as "a classic for a reason."

The Nyx Professional Makeup Epic Ink Waterproof Eyeliner earned itself a 2022 Readers' Choice Award for its ultra-tiny, flexible tip, which lets the user get close to the lash line for (almost) effortless tightlining. Control the thickness of each stroke by lightly pressing down, and you'll be good to go. It's also waterproof and cruelty-free, to boot.

Juvia's Place is not only one of our favorite BIPOC-owned makeup brands, but it's also a Best of Beauty Award winner in the eye category (hello, Culture Duochrome Liquid Eyeshadows). However, the brand's Nubian Eyeliner Pencils are nothing to sleep on either, as they offer long-lasting pigment in four shades: Kajal (a true black), Cocoa (chocolate-brown), Midnight Blue (navy), and Royal (electric blue). Because these pencils are sulfate- and paraben-free, they are less likely to irritate folks with sensitive skin, according to a previous statement by New York City-based, board-certified dermatologist Michele Green, MD.

Available in black, charcoal, and coffee, the E.L.F. No Budge Retractable Eyeliner is beloved for its creamy, pigmented formula. Moreover, this waterproof pencil, which also happens to be vegan and cruelty-free, will stay in place for hours on end — that is, sans smudging.

​​Maybelline New York's Tattoo Studio Smokey Gel Pencil makes it easy to achieve a sultry smoky eye in seconds. Not only is this retractable gel eyeliner pencil waterproof, but, per the brand, it's also formulated to last for up to 36 hours. Choose from three shades: Smokey Black, Smokey Gray, and Smokey Brown.

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Fashion designer Jason Wu launched his namesake beauty brand at Target in 2021. While the Asian-owned makeup brand offers a handful of eyeliners to choose from, The Kitty Dual End Eyeliner is easily our top pick thanks to its versatility. Another paraben- and sulfate-free staple, this eyeliner duo features one felt-tip liquid liner and one eyeliner pencil, both in a rich black.

The Honest Beauty Vibeliner Pencil Eyeliner is famous for its vegan, paraben-free, and smooth-gliding formula. It's also infused with nourishing ingredients like fatty acid-rich jojoba oil, antioxidant-loaded mango seed oil, and hydrating meadowfoam. Choose from five matte and metallic shades: Harmony (bronze; shown above), Electric (deep purple), Divine (gold), Mindful (black), and Grounded (brown).

More Target shopping inspiration:

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